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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

12 min read

Measuring LLM Visibility: Share of Model for Shops

Share of Model, citation rate and AI referral conversion as reliable KPIs: how shops make their visibility in language models measurable and controllable.

12 min read

Generative Engine Optimization for Shops: AI Visibility 2026

AI Search converts 23× higher than organic – but only if your products are cited. What structured product data, third-party signals and llms.txt really mean for shops.