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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

15 min read

Strikethrough Prices: Discount Law for Online Shops

The CJEU requires every advertised price advantage to be calculated against the lowest price of the last 30 days. Here is how to couple price history, lowest price and discount badges properly.

9 min read

Pricing Psychology: Price Display That Converts

How to boost conversions with psychologically optimized price display: charm pricing, anchoring, decoy effect and tiered pricing in practice.