Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
Without a redirect plan, one documented relaunch cost 42 percent of organic traffic within twelve days. This guide walks through the redirect matrix, status codes, testing and follow-up step by step.
A system switch puts hard-earned visibility at stake: 66.5% of links to the sampled websites have been dead since 2013 (Ahrefs). How to switch CMS with a content audit, redirect strategy, and phased rollout without losing your SEO substance.
A website relaunch is a major project with far-reaching consequences. Done right, it brings better performance, more conversions, and a modern user experience.
Larger targets, terms explained, input help, clear focus, no time limits
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