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13 min read

Redirect Planning: Carrying Rankings Through a Relaunch

Without a redirect plan, one documented relaunch cost 42 percent of organic traffic within twelve days. This guide walks through the redirect matrix, status codes, testing and follow-up step by step.

14 min read

CMS Migration: From Legacy to a Modern System 2026

A system switch puts hard-earned visibility at stake: 66.5% of links to the sampled websites have been dead since 2013 (Ahrefs). How to switch CMS with a content audit, redirect strategy, and phased rollout without losing your SEO substance.