AI Crawler Control: A Compliant TDM Opt-Out in 2026
Text and data mining is permitted unless a machine-readable reservation exists. How shops declare the TDM opt-out in three places – without accidentally blocking retrieval crawlers too.
Blog – Topic: SEO, page 2 of 5
Insights on e-commerce, web development and digital solutions
In plain words: what is this page about?
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
Faceted Navigation: Control Filter URLs for SEO
Filter and sort URLs turn a few thousand products into millions of pages – Google names faceted navigation as the single largest cause of crawling problems. A decision matrix instead of guesswork: which facets deserve a landing page, which belong out of the crawl, and why robots.txt and noindex are not interchangeable.
AI Alt Text: Accessible, SEO-Ready Product Images
A product image without alt text is invisible to screen reader users and mute to search engines.
Measuring LLM Visibility: Share of Model for Shops
Share of Model, citation rate and AI referral conversion as reliable KPIs: how shops make their visibility in language models measurable and controllable.
CMS Migration: From Legacy to a Modern System 2026
A system switch puts hard-earned visibility at stake: 66.5% of links to the sampled websites have been dead since 2013 (Ahrefs). How to switch CMS with a content audit, redirect strategy, and phased rollout without losing your SEO substance.
Google Preferred Sources: Become a Preferred Source 2026
Google lets users mark their favorite sources – marked sites get clicked 2× more often. How online shops and brands become a preferred source in Top Stories and AI Overviews.
Internal Linking: Ecommerce SEO Optimization Guide 2026
In an analysis of 23 million internal links, well-linked pages received roughly four times as many clicks from Google Search as weakly linked ones. Yet a well-planned link architecture can increase organic traffic by up to 24% and noticeably improve crawl efficiency.
Topical Authority: SEO Strategy for Sustainable Rankings 2026
Google increasingly evaluates how comprehensively a site covers a topic. Sites that cover a topic in full and link it cleanly get found more readily than sites relying solely on individual pages and backlinks.
Optimize INP: Interaction to Next Paint for Shops 2026
Only 43% of all websites pass all Core Web Vitals (incl. INP). Learn how to optimize your online shop's interactivity and increase conversions.