JSON-LD in Shopware 6.7.9.0: Migrate Schema Cleanly
Shopware 6.7.9.0 switches the storefront from Microdata to JSON-LD. We show required fields, new schema types and a clean migration path without SEO risk.
Blog – Topic: SEO, page 3 of 5
Insights on e-commerce, web development and digital solutions
In plain words: what is this page about?
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
Generative Engine Optimization for Shops: AI Visibility 2026
AI Search converts 23× higher than organic – but only if your products are cited. What structured product data, third-party signals and llms.txt really mean for shops.
Google AI Mode 2026: Traffic Strategy for Online Shops
AI Overviews appeared in 18% of the Google searches studied; with an AI summary only 8% clicked a result (Pew Research Center). What shops need now.
Programmatic SEO for Shop Category Pages 2026
Programmatic SEO turns one template into thousands of unique category pages. With AI data enrichment, structured data and E-E-A-T signals, scaling becomes sustainable long-tail traffic – without crossing the line into scaled content abuse.
Google Shopping Feed Optimization: More Visibility
An optimized Google Shopping feed determines visibility and revenue. We show how to prepare product data, titles and images properly.
Product Reviews in Online Shops: Management Guide 2026
Reviews build trust and are hard to see through at the same time. How filters and checks work, what applies to search result markup and how to spot fabricated ratings in your own shop.
Content Marketing Strategy for Online Shops 2026
96.55% of all pages get no traffic from Google. Content without a strategy stays invisible – how to build a strategy that measurably sells in 2026.
SEO Audit for Online Shops: Guide 2026
A shop can look technically clean and still be half invisible. This guide walks through crawling, indexing, loading behavior and structured data, step by step and measurable.
Google Spam Update March 2026: Online Shop Analysis
The shortest spam rollout on Google status list targets mass-produced content and AI-generated PBN networks. Here's how to protect your online shop from ranking losses and identify risks early.