E-Commerce Profitability: Securing Margins in Online Retail
Despite a record EUR 83.1 billion in revenue, margins in German e-commerce are under massive pressure. How online retailers can secure profitability in 2026.
Blog – Topic: Strategy
Insights on e-commerce, web development and digital solutions
In plain words: what is this page about?
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
Composable Commerce: Modular Shop Architecture 2026
Why modular shop architecture is shaping e-commerce: MACH as the foundation, best-of-breed instead of a monolith and the incremental path from platform to building blocks.
B2B Pricing Strategies in E-Commerce 2026
B2B prices are often managed in spreadsheets instead of the system. How to boost margins with individual conditions, tiered pricing and AI optimization.
Omnichannel Strategy 2026: Seamlessly Connect Online & Offline
Connect your online shop and retail stores into a seamless shopping experience. With Click & Collect, real-time inventory sync and Unified Commerce.