Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
In Western Europe the average consent rate is 75.1% (Didomi). Cookieless retargeting via consent-based first-party data and Customer Match re-engages known users – without any third-party cookie.
Since June 15, 2026, new rules have applied: for GA4 properties linked to Google Ads, Consent Mode alone controls the collection of Google Ads cookies and IDs, according to Google. Shops that have not adapted their Consent Mode setup risk gaps in remarketing and conversion data.
Last-click alone no longer holds in 2026: how to build multi-touch attribution with first-party data, server-side tracking, DDA, MMM and incrementality.
Ad blockers and cookie restrictions tear gaps into your conversion data. Server-Side Tracking wins part of it back.
Larger targets, terms explained, input help, clear focus, no time limits
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