Insights on e-commerce, web development and digital solutions
In Germany, fewer than 25% of users accept tracking cookies. Cookieless retargeting via first-party data and Customer Match reaches typical match rates of 29-62% and delivers measurable conversion gains.
On June 15, 2026, Google changes the rules: ad_storage becomes the sole parameter for advertising data. Shops that do not adapt their Consent Mode setup will lose remarketing and conversion data.
Last-click is definitively dead in 2026: how to build multi-touch attribution with first-party data, server-side tracking, DDA, MMM and incrementality.
Ad blockers and cookie restrictions destroy up to 40% of your conversion data. With Server-Side Tracking, you get it back.
You decide which optional data processing to allow.
Our anonymous reach measurement runs without cookies and without IP storage — we do not ask for consent for it because none is legally required.
Strictly required: language preference, core site functions and storing your cookie choice. Without these the site does not work.
Stores your preferences in your browser's local storage (e.g. light/dark appearance, accessibility options). Improves comfort but is not strictly required.
Records your interactions (clicks, scrolling, inputs) pseudonymously so we can spot usability issues. Form field inputs are masked automatically before storage; your IP address is not saved with the recording. Served from our own domain, no external tool. Opt-in, revocable any time.
Allows measurement of advertising campaigns (internal UTM attribution, e.g. whether a visit came from an ad). No external advertising cookies.