Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
The authenticity notice for customer reviews is a duty to inform, not a duty to verify. Advertising "verified reviews", by contrast, creates an obligation. Wording, visual context and implementation in the shop.
The EmpCo Directive (EU) 2024/825 adds to the information duties in online retail: repairability score or producer information on repair, minimum period of software updates, environmentally friendly delivery options, the harmonized legal guarantee notice and the GARAN label. Germany transposed it with BGBl. 2026 I No. 28 (EGBGB) and No. 43 (UWG); the date of application is 27 September 2026. This article shows which information is needed when and how a Shopware shop delivers it from producer data.
53% of environmental claims are vague, misleading or unfounded. Learn how to avoid greenwashing and communicate sustainability authentically.
Larger targets, terms explained, input help, clear focus, no time limits
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