Returns Management: Reduce Returns, Increase Margins
One in four online orders is returned - with enormous costs for retailers. Learn how strategic returns management can lower your return rate and boost margins.
Blog
Insights on e-commerce, web development and digital solutions
Content Clusters vs. Single Pages: SEO Architecture for 2026
Standalone keyword pages are losing effectiveness. Content clusters with pillar pages, semantic coverage, and strategic linking build topical authority - and that lasts: 72.9% of pages in Google’s top 10 are more than three years old (Ahrefs).
First-Party Data Strategy Without Third-Party Cookies
Third-party cookies are disappearing. Learn how to build a sustainable data strategy for your e-commerce business using first-party and zero-party data.
WCAG 2.2: The 9 New Success Criteria for Your Shop
WCAG 2.2 extends the accessibility standard with 9 new success criteria. We show what changes and how e-commerce operators can implement the requirements technically.
Product Data for AI: Structured Data Optimization 2026
AI agents don't read product descriptions – they parse structured attributes. To stay visible in 2026, you need machine-readable product data.
Build a B2B Self-Service Portal with Shopware 6
Technical guide to B2B self-service portals in Shopware 6: customer groups, tiered pricing, quick order by SKU, budget approval workflows and ERP integration.
No Cookie Banner: Run Your Shop Without Consent
How to run your online shop without a cookie banner. Matomo cookieless, self-hosted fonts, technically necessary cookies and a GDPR-compliant setup guide.
WordPress 7.0: What Shop Owners Need to Know
WordPress 7.0 brings major changes: more speed, new Block Editor features, and PHP 8.2 as minimum requirement. What shop owners need to know.
Shop Monitoring: Uptime and Performance Tracking
An outage costs revenue and trust. Proactive shop monitoring detects problems before customers notice them.