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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

8 min read

Social Commerce: Shop Integration for More Revenue 2026

Buying increasingly happens where people scroll. How catalog, inventory and checkout interact with social channels and which obligations come with connecting them.

7 min read

B2B Pricing Strategies in E-Commerce 2026

B2B prices are often managed in spreadsheets instead of the system. How to boost margins with individual conditions, tiered pricing and AI optimization.

10 min read

EU Warranty Label: Notice and GARAN Label in the Shop

A uniform mandatory warranty notice is coming to the shop, plus the GARAN label for certain producer guarantees. Which variants exist, where they belong in the shop and how to maintain the display without touching every article by hand.

9 min read

Google Core Update March 2026: Recovery for Shops

Established brands and platforms gained visibility while interchangeable comparison sites lost ground. Here's how to develop a systematic recovery strategy for your online shop with E-E-A-T, CWV, and structured data.

9 min read

Shopware 6 Multistore: Manage Multiple Shops Centrally

How to use Shopware 6 Sales Channels to manage multiple brands, B2B and B2C shops, and international storefronts from one central administration.

8 min read

AI-Powered Product Search: Setup Guide for Online Shops

How AI-powered product search with semantic understanding boosts conversion rates and why traditional keyword search is no longer enough.

9 min read

BNPL Regulation 2026: How to Keep Payment Options Compliant

The new EU Consumer Credit Directive also covers BNPL offerings, applicable from November 20, 2026. What online retailers need to know about compliant payment integration.

12 min read

Google Discover Optimization for Online Shops 2026

How online shops leverage Google Discover as a traffic channel and achieve feed visibility with the right content strategy – practical guide 2026.

10 min read

Green Claims 2026: Environmental Claims in Your Shop

The Green Claims Directive has been on hold since June 2025. What binds you is the EmpCo Directive: start of application 27 September 2026, with no grandfathering.