First-Party Data Strategy Without Third-Party Cookies
Third-party cookies are disappearing. Learn how to build a sustainable data strategy for your e-commerce business using first-party and zero-party data.
Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
Third-party cookies are disappearing. Learn how to build a sustainable data strategy for your e-commerce business using first-party and zero-party data.
WCAG 2.2 extends the accessibility standard with 9 new success criteria. We show what changes and how e-commerce operators can implement the requirements technically.
AI agents don't read product descriptions – they parse structured attributes. To stay visible in 2026, you need machine-readable product data.
Customer groups, tiered prices, approvals, ERP sync: a B2B portal is built from parts that look minor on their own. This technical guide shows the order in which they fit together.
Anyone who dismisses the banner is missing from every report. A setup with consent-free measurement, self-hosted fonts and genuinely necessary cookies, and where the limits of that approach are.
WordPress 7.0 arrived on 20 May 2026, 7.1 on 19 August. What changes for shops, which PHP version fits and how to plan the update.
An outage costs revenue and trust. Proactive shop monitoring detects problems before customers notice them.
Internationalization opens new markets: Languages, currencies, taxes, and shipping properly configured for successful cross-border e-commerce.
Zero Trust replaces the outdated perimeter model: No more blind trust, every access is verified. The modern security strategy for online shops.
Larger targets, terms explained, input help, clear focus, no time limits
You decide which optional data processing to allow.
Our anonymous reach measurement runs without cookies and without IP storage, including campaign parameters in links – we do not ask for consent for it because none is legally required.
Strictly required: language preference, core site functions and storing your cookie choice. Without these the site does not work. Settings you choose yourself (light/dark appearance, accessibility) are kept in your browser's local storage only once you choose them; "Reset" in the accessibility settings removes them.
Records your interactions (clicks, scrolling, inputs) pseudonymously so we can spot usability issues. Form field inputs are masked automatically before storage; your IP address is not saved with the recording. Served from our own domain, no external tool. Opt-in, revocable any time.