Server-Side Tracking 2026: More Data, GDPR-Compliant
Ad blockers and cookie restrictions tear gaps into your conversion data. Server-Side Tracking wins part of it back.
Blog
Insights on e-commerce, web development and digital solutions
Google Merchant API Migration: What Shop Owners Need to Know by August 2026
The Content API for Shopping has been shut down. We show you how to move your product feeds to the Google Merchant API now.
Subscription Commerce in Shopware 6: Automated Recurring Revenue
Subscription commerce is one of the strongest e-commerce trends. We show you how to implement subscription models in Shopware 6 legally and intelligently.
Right to Repair 2026: New Obligations for Online Shops
The EU Right to Repair brings new information obligations for online shops. We show you how to meet requirements and score points with a repair portal.
Greenwashing in E-Commerce: How to Avoid Legal Risks
53% of environmental claims are vague, misleading or unfounded. Learn how to avoid greenwashing and communicate sustainability authentically.
Withdrawal Button 2026: What Online Shops Must Implement
From June 19, 2026, the withdrawal button becomes mandatory. Requirements, technical implementation and compliance risks for Shopware, WooCommerce and others.
Agentic Commerce & UCP: What It Means for Online Shops
Google's Universal Commerce Protocol revolutionizes e-commerce. AI agents shop autonomously. What merchants need to know and do now.
Omnichannel Strategy 2026: Seamlessly Connect Online & Offline
Connect your online shop and retail stores into a seamless shopping experience. With Click & Collect, real-time inventory sync and Unified Commerce.
Google AI Overviews: How AI Search is Changing E-Commerce
Google shows AI-generated answers for more than every fifth search. This changes how users find online shops – and requires new SEO strategies.