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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

20 min read

Supply Chain Attacks: Securing Your Shop Stack

A shop's largest attack surface is not the frontend, it is the build. How supply chain attacks via npm and Composer actually unfold, and which measures catch them beforehand.

16 min read

Prompt Injection: Securing AI Features in Your Shop

As soon as a shop gets an AI advisor, a new attack surface opens up: language models do not separate instruction from data. What that means in practice and which layers hold.

18 min read

Faceted Navigation: Control Filter URLs for SEO

Filter and sort URLs turn a few thousand products into millions of pages – Google names faceted navigation as the single largest cause of crawling problems. A decision matrix instead of guesswork: which facets deserve a landing page, which belong out of the crawl, and why robots.txt and noindex are not interchangeable.

20 min read

Shop Search Relevance: Hits, Not Result Floods

Internal search is the highest purchase-intent path in the shop and usually the worst maintained. A working guide to relevance configuration of OpenSearch-based shop search: minimum_should_match, compound words, synonyms, product codes, autocomplete and variant search.

12 min read

AI Shop Analysis: Spot 2026 Conversion Killers Fast

Beyond gut feeling: an AI-driven shop analysis checks product page, funnel and mobile against proven UX heuristics, finds conversion killers and sorts them by revenue impact. How the method works and what it delivers.

14 min read

Warranty Notice Obligation: Shopware Setup

Date of application 27 Sept 2026: an online shop must show the official notice on the legal guarantee prominently and unchanged. How we set it up with the core feature of Shopware 6.7.14.

12 min read

Measuring LLM Visibility: Share of Model for Shops

Share of Model, citation rate and AI referral conversion as reliable KPIs: how shops make their visibility in language models measurable and controllable.

12 min read

Multi-Currency: International Shop with Local Prices

Local prices instead of foreign currency: how to handle exchange rates, price rounding and per-country tax in Shopware to reduce cross-border cart abandonment.

12 min read

Web Push: Retention Without Third Parties

Web push notifications bring visitors back to your shop – without requiring an installed app and without handing data to third parties.