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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

16 min read

BMEcat and ETIM: Product Catalogs for B2B Buyers

A valid catalog file is not yet a maintained assortment. What BMEcat governs, what ETIM describes and which checks belong before the first write run.

15 min read

Bot Traffic in Your Shop: Spot and Steer Scrapers

More than half of all web traffic now comes from machines. A shop that does not separate collectors from customers ends up throttling the wrong requests.

17 min read

Field Data Over Lab Scores: Measure Real Shop Speed

A lab run measures one page under fixed conditions, while field data collects what really reaches visitors. How the two belong together, why the 75th percentile decides and how to build your own collection without a third-party service.

18 min read

Geo-blocking Rules: Do Not Lock Out EU Customers

A customer from Belgium ends up in the Belgian version automatically and cannot get back. What Articles 3, 4 and 5 of Regulation (EU) 2018/302 require – and where shops break.

19 min read

Tracking batches and serial numbers in a B2B shop

Which customers received batch C-2609-114? If the shop cannot answer that, the search moves to the warehouse. Legal basis, data model and the points where the chain breaks.

18 min read

Accessible video in shops: subtitles and transcripts

Only a fraction of pages carrying video ship a subtitle track. Which success criteria apply to prerecorded video, what the publication date in the German act means, and what a video page looks like that works without sound and without picture.

15 min read

Deletion concepts in shops: implementing retention periods

The GDPR names no periods, German commercial and tax law does. How ten, eight, six, five and three years become workable deletion classes – with period start, restriction flag and a deletion run that writes a log.

20 min read

Shop app or PWA: deciding by cost and benefit

On smartphones, apps and websites split revenue down the middle. What the two routes really cost in fees, commissions, review time and maintenance, and what the decision hangs on.

19 min read

Connect a POS system to your shop: stock and receipts

Two channels sell the same goods, yet each one keeps its own books. How stock, receipts and the journal come together, which obligations the till brings along, and where the rebuild tends to fail in practice.