Structured Data for Online Shops: Schema.org 2026
Search engines and assistants should not have to guess products, prices and ratings from body copy. Which types a shop needs, how they connect and where the markup tends to fail.
Blog – Topic: SEO, page 4 of 5
Insights on e-commerce, web development and digital solutions
In plain words: what is this page about?
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
Google Core Update March 2026: Recovery for Shops
Established brands and platforms gained visibility while interchangeable comparison sites lost ground. Here's how to develop a systematic recovery strategy for your online shop with E-E-A-T, CWV, and structured data.
Google Discover Optimization for Online Shops 2026
How online shops leverage Google Discover as a traffic channel and achieve feed visibility with the right content strategy – practical guide 2026.
E-E-A-T for Online Shops: SEO Trust Signals 2026
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness and is Google's central quality framework for evaluating web content.
Visual Search 2026: Image Recognition as Revenue Driver
Visual search is changing product discovery in e-commerce. How to prepare product images, file names and structured data for visual search.
Zero-Click Search 2026: Rescue Traffic Despite AI
More and more searches end on the results page itself. How shops stay visible anyway, what role structured data plays and where content needs to be aimed from here.
Local SEO: Build Regional Visibility Effectively
How businesses build regional visibility with local SEO: Google Business Profile, local rankings, reviews, and regional landing pages.
Content Clusters vs. Single Pages: SEO Architecture for 2026
Standalone keyword pages are losing effectiveness. Content clusters with pillar pages, semantic coverage, and strategic linking build topical authority – and that lasts: 72.9% of pages in Google’s top 10 are more than three years old (Ahrefs).
Product Data for AI: Structured Data Optimization 2026
AI agents don't read product descriptions – they parse structured attributes. To stay visible in 2026, you need machine-readable product data.