Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
The European Accessibility Act applies to many online shops. This article sorts the requirements by effort, shows typical checkout barriers and where the obligation actually begins.
The end of maintenance for the previous version makes the move unavoidable. When the timing is right, which risks stand in the way and how revenue carries through the switch.
Google has made it clear: Performance is a ranking factor. Online shops with poor Core Web Vitals are pushed down in search results.
Product texts, service requests, price maintenance: much can be automated, not everything should be. This article separates the processes that carry from those that need a review loop.
Business customers now order the way they shop privately: on their own, right away, without calling sales. Which functions a portal needs for that, and which task remains with the sales team.
An online shop without ERP connection is a data island. Orders must be transferred manually, stock levels don't match, prices deviate.
What counts in search shifts a little every year. Which factors carry weight today, which have lost ground and how to build visibility that lasts beyond a single update.
More visitors cost money, more orders from the same visitors take care. Which levers in a shop carry the buying decision, and how to measure a change properly instead of guessing.
A website relaunch is a major project with far-reaching consequences. Done right, it brings better performance, more conversions, and a modern user experience.
Larger targets, terms explained, input help, clear focus, no time limits
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