Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
The EU right to repair has been implemented in the German Civil Code since July 2026. We show which duties affect manufacturers and retailers and how a repair portal bundles service and spare parts sales.
53% of environmental claims are vague, misleading or unfounded. Learn how to avoid greenwashing and communicate sustainability authentically.
Since June 19, 2026, consumers must be able to withdraw through a dedicated function in the shop. What Section 356a BGB requires, how implementation looks and which risks gaps create.
An open standard is set to let AI agents buy on behalf of their users. What that means for product data, interfaces and visibility in your own shop, and which groundwork pays off right now.
Connect your online shop and retail stores into a seamless shopping experience. With Click & Collect, real-time inventory sync and Unified Commerce.
Google shows AI-generated answers for more than every fifth search. This changes how users find online shops – and requires new SEO strategies.
The last major Google update of the year has changed the SEO landscape. Specialists win, generalists lose – here's how to respond correctly.
Cyber attacks on online shops are increasing dramatically. Data leaks, ransomware, and hacked payment data – the consequences can be existentially threatening.
Not every trend deserves a project. This article sorts the developments of the year by what can be implemented in the short term and what is simply worth watching for now.
Larger targets, terms explained, input help, clear focus, no time limits
You decide which optional data processing to allow.
Our anonymous reach measurement runs without cookies and without IP storage, including campaign parameters in links – we do not ask for consent for it because none is legally required.
Strictly required: language preference, core site functions and storing your cookie choice. Without these the site does not work. Settings you choose yourself (light/dark appearance, accessibility) are kept in your browser's local storage only once you choose them; "Reset" in the accessibility settings removes them.
Records your interactions (clicks, scrolling, inputs) pseudonymously so we can spot usability issues. Form field inputs are masked automatically before storage; your IP address is not saved with the recording. Served from our own domain, no external tool. Opt-in, revocable any time.