Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
Beyond gut feeling: an AI-driven shop analysis checks product page, funnel and mobile against proven UX heuristics, finds conversion killers and sorts them by revenue impact. How the method works and what it delivers.
70.22% of carts are abandoned, 18% due to forced accounts (Baymard). Here is how to design registration and customer accounts so they convert.
Larger targets, terms explained, input help, clear focus, no time limits
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