Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
80% of people in Germany search online for information about goods (Federal Statistical Office). How to set up Performance Max for your shop: feed requirements, asset specifications and mandatory disclosures.
Reported payment fraud in the European Economic Area reached EUR 4.2 billion in 2024 (ECB/EBA). This article sorts the five fraud patterns that hit online shops and shows which protective measures can be evidenced legally and technically.
Reach is bought at a high price and lost again after the first order. How a loyalty program is structured, which data it needs and which rules apply to points and member benefits.
How CRM integration unifies customer data from your shop, ERP, and marketing tools into a central platform to help increase revenue.
Search engines and assistants should not have to guess products, prices and ratings from body copy. Which types a shop needs, how they connect and where the markup tends to fail.
Only 7.7% of desktop pages embed a video at all (Web Almanac). What a product video needs technically and which requirements apply.
Automated emails are triggered by behavior and therefore hit the right moment. Which flows pay off first, how they interlock and which legal requirements come with them.
How does your online shop compare? Which 2026 figures are actually documented, what follows from them and how to measure your own rate properly.
Why modular shop architecture is shaping e-commerce: MACH as the foundation, best-of-breed instead of a monolith and the incremental path from platform to building blocks.
Larger targets, terms explained, input help, clear focus, no time limits
You decide which optional data processing to allow.
Our anonymous reach measurement runs without cookies and without IP storage, including campaign parameters in links – we do not ask for consent for it because none is legally required.
Strictly required: language preference, core site functions and storing your cookie choice. Without these the site does not work. Settings you choose yourself (light/dark appearance, accessibility) are kept in your browser's local storage only once you choose them; "Reset" in the accessibility settings removes them.
Records your interactions (clicks, scrolling, inputs) pseudonymously so we can spot usability issues. Form field inputs are masked automatically before storage; your IP address is not saved with the recording. Served from our own domain, no external tool. Opt-in, revocable any time.