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12 min read

Google Discover Optimization for Online Shops 2026

How online shops leverage Google Discover as a traffic channel and achieve feed visibility with the right content strategy - practical guide 2026.

12 min read

Green Claims 2026: Environmental Claims in Your Shop

The Green Claims Directive has been on hold since June 2025. What binds you is the EmpCo Directive: applicable from 27 September 2026, with no grandfathering.

18 min read

AR in E-Commerce 2026: Augmented Reality Guide

Augmented reality boosts conversions by up to 94% and reduces returns by 40%. 3D visualization, WebAR, virtual try-on and integration in e-commerce.

16 min read

E-E-A-T for Online Shops: SEO Trust Signals 2026

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness and is Google's central quality framework for evaluating web content.

14 min read

PWA in E-Commerce 2026: Progressive Web Apps Guide

Progressive Web Apps measurably boost conversions - Alibaba reports 76% more. PWA technology, caching, Shopware, WooCommerce and practical guide.