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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

9 min read

On-Device AI in the Browser: Private Shop Features

In 2026 WebGPU is enabled by default in Chrome and Edge, and in Safari and Firefox on some platforms. Small language models now run directly in the browser – for private shop assistants, semantic search and text snippets, offline and without API costs. We sort out the chances, limits and hybrid approaches.

11 min read

View Transitions API: Seamless Page Changes for Shops

Cross-document view transitions run in Chrome, Edge and Safari and give classic shops app-like changes – framework-free. Learn to implement @view-transition, morphed product images and speculation rules.

12 min read

Speculation Rules API: Instant Page Loads for Shops

Prerendering via the Speculation Rules API makes product and checkout pages appear near-instantly. Ray-Ban doubled its mobile conversion this way (web.dev).

12 min read

Store API Caching: Fast Headless Shops 2026

From Shopware 6.7, Store API endpoints are cacheable. Avoid N+1 problems in Nuxt, set client caching correctly and use stale-while-revalidate.

11 min read

Serverless & Edge Functions for Online Stores 2026 Guide

Just 100 ms of latency costs up to 7% in conversions (Akamai). Edge functions start in under 5 ms instead of 100 ms to over a second (byteiota). How serverless and edge bring personalization, A/B testing, API glue, and images closer to users.

11 min read

Brotli & Asset Compression: Ship Your Online Shop Faster

Brotli compresses web content 20–26% better than Gzip (HTTP Archive), yet 61% of origin servers still ship Gzip (HTTP Archive). How to deliver text assets faster with Brotli, minification, and clean server configuration.

11 min read

Auto-Scaling: Shop Performance at Traffic Peaks 2026

On peak day, order volume at the brands analyzed spiked by 252% (Stord). How online stores handle every traffic spike without downtime using auto-scaling, load balancing, and container orchestration.

11 min read

Redis Caching for Shopware: Optimize Performance 2026

Redis served 99.76% of requests within one millisecond in the vendor benchmark and can cut Shopware load times. Learn to configure HTTP cache, object cache, and sessions, master invalidation and warmup, and optimize hit rate.

13 min read

CDN for Online Stores: Fast Content Delivery 2026

Among the most visited websites, CDN adoption stands at 70% (HTTP Archive). How online stores implement a smart CDN strategy in 2026.