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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

12 min read

Optimize INP: Interaction to Next Paint for Shops 2026

Only 43% of all websites pass all Core Web Vitals (incl. INP). Learn how to optimize your online shop's interactivity and increase conversions.

12 min read

HTTP/3 and QUIC: Performance Upgrade for Shops 2026

HTTP/3 with QUIC integrates TLS 1.3 into connection setup, removes head-of-line blocking at the transport level, and measurably cuts latency.

10 min read

Adaptive Image Loading: AVIF, Lazy & Responsive 2026

AVIF saves around 50% bytes versus JPEG. But without picture, fetchpriority and clean lazy loading you waste LCP time. Build a real adaptive image pipeline.

10 min read

Lighthouse 100/100/100/100: Full Scores for Shopware 2026

How Shopware stores reach Lighthouse 100 in all four categories – performance, a11y, best practices and SEO with thresholds, levers and a 7-phase roadmap.

13 min read

PHP 8.5 in Shopware: Migration from an Agency View 2026

PHP 8.5 has been available since November 2025. How agencies orchestrate plugin audits, test patterns and staging rollouts cleanly.

13 min read

Edge Caching for Shopware: Global Performance 2026

Reverse HTTP cache, ESI fragments and cache tag invalidation measurably reduce Shopware TTFB across every target region.

13 min read

Shopware Frontends with Vue/Nuxt: Composable UI 2026

Why many Shopware merchants in 2026 replace the classic Twig storefront with a Nuxt 4 frontend based on Shopware Frontends – and how to pull off the migration technically and economically.

12 min read

Image SEO 2026: WebP, AVIF and Alt Text for Stores

Images are the LCP element on 68% of mobile pages. Use WebP, AVIF, alt text and image CDNs to win more rankings and conversions in your shop.

14 min read

WooCommerce Performance and Scaling Optimization

A shop that runs smoothly with a handful of visitors can buckle under load. Where the bottlenecks sit, which levers actually work and how to measure the gain afterwards.