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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

12 min read

Avoid Dark Patterns: A Fair Checkout in 2026

The pre-ticked box brings short-term revenue and long-term trouble. Which checkout patterns count as misleading, what works instead, and how to review your own process for fairness.

12 min read

Gift Cards in Shopware: Revenue & Customer Loyalty

Gift cards bring liquidity before the service, incremental revenue on redemption and new customers. How to implement them cleanly in Shopware.

11 min read

Serverless & Edge Functions for Online Stores 2026 Guide

Just 100 ms of latency costs up to 7% in conversions (Akamai). Edge functions start in under 5 ms instead of 100 ms to over a second (byteiota). How serverless and edge bring personalization, A/B testing, API glue, and images closer to users.

13 min read

Site Search Analytics: Use Onsite Search Behavior

56% of tested stores fail to adequately support their users' search needs (Baymard Institute). How to use site search analytics to turn zero results, synonyms, and merchandising into revenue.

11 min read

Customer Journey Mapping: Optimize Touchpoints 2026

73% of study participants use multiple channels on their shopping journey (Harvard Business Review), and an average of 70.22% of carts are abandoned at checkout (Baymard). How to map touchpoints, remove friction, and turn maps into a measurable roadmap.

12 min read

EUDR: Deforestation Regulation for Online Retailers 2026

The EU Deforestation Regulation requires retailers to provide geolocation data and due diligence statements for coffee, wood, leather, rubber, and more. Seven agricultural commodities drive around 26% of global tree cover loss from 2001 to 2015 (WRI). What applies to online stores in 2026.

11 min read

Optimize Customer Accounts: Registration That Converts

70.22% of carts are abandoned, 18% due to forced accounts (Baymard). Here is how to design registration and customer accounts so they convert.

11 min read

Auto-Scaling: Shop Performance at Traffic Peaks 2026

On peak day, order volume at the brands analyzed spiked by 252% (Stord). How online stores handle every traffic spike without downtime using auto-scaling, load balancing, and container orchestration.