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Google AI Mode 2026: Traffic Strategy for Online Shops

AI Mode has over 1 billion monthly users, AI Overviews show on 48% of all searches. Shops that want to defend their traffic in 2026 need a new strategy.

14 min read

SEPA Instant Payments: mandatory for online shops in 2026

EU Regulation 2024/886 makes SEPA Instant Payments mandatory: 10-second transfers, VoP, fee parity. What online shops need to implement in 2026.

16 min read

Shopware Frontends with Vue/Nuxt: Composable UI 2026

Why many Shopware merchants in 2026 replace the classic Twig storefront with a Nuxt 4 frontend based on Shopware Frontends — and how to pull off the migration technically and economically.

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Programmatic SEO for Shop Category Pages 2026

Programmatic SEO turns one template into thousands of unique category pages. With AI data enrichment, structured data and E-E-A-T signals, scaling becomes sustainable long-tail traffic - without crossing the line into scaled content abuse.

12 min read

Withdrawal Button Shopware June 2026: Technical Setup

Technical implementation of the withdrawal button in Shopware 6 by 19 June 2026: two-step flow, labels, data request, receipt confirmation, code examples.

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Marketing Attribution 2026: Multi-Touch After Cookies

Last-click is definitively dead in 2026: how to build multi-touch attribution with first-party data, server-side tracking, DDA, MMM and incrementality.

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Customer Lifetime Value: How to Calculate and Grow 2026

How to calculate Customer Lifetime Value correctly, forecast it with BG/NBD and Gamma-Gamma and grow it through repeat purchase, personalization, loyalty and win-back.

13 min read

Punchout Catalogs: OCI & cXML for B2B Shopware Shops

Integrate punchout catalogs with OCI and cXML into Shopware 6: connect SAP Ariba, Coupa and ERP systems to your B2B shop for seamless procurement flows.