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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

9 min read

On-Device AI in the Browser: Private Shop Features

In 2026 WebGPU is enabled by default in Chrome and Edge, and in Safari and Firefox on some platforms. Small language models now run directly in the browser – for private shop assistants, semantic search and text snippets, offline and without API costs. We sort out the chances, limits and hybrid approaches.

13 min read

AI Alt Text: Accessible, SEO-Ready Product Images

A product image without alt text is invisible to screen reader users and mute to search engines.

10 min read

Migrate Shopware Plugins to 6.7: Symfony 7 and Vite

How to safely move your own Shopware extensions to 6.7 – with separate version branches, verified service signatures, and ported admin components.

11 min read

View Transitions API: Seamless Page Changes for Shops

Cross-document view transitions run in Chrome, Edge and Safari and give classic shops app-like changes – framework-free. Learn to implement @view-transition, morphed product images and speculation rules.

13 min read

Purchase on Account in B2B: Managing Credit Limits

Purchase on account is the payment method business customers expect online. Here is how to implement it safely with credit checks and dynamic credit limits.

13 min read

Zero-Downtime Deployments: Blue-Green for Shops

Maintenance windows cost revenue. How blue-green and canary deployments with cache warmup and clean session handling take new versions live without your shop ever going offline.

12 min read

Shopware Apps vs. Plugins: The Right Architecture

App system or classic plugin? When API and webhooks are the right choice, when core access is indispensable – and how to find the right extension strategy for your Shopware shop.

12 min read

Speculation Rules API: Instant Page Loads for Shops

Prerendering via the Speculation Rules API makes product and checkout pages appear near-instantly. Ray-Ban doubled its mobile conversion this way (web.dev).

11 min read

Accessibility Act Exemptions: Are You Really Exempt?

Microenterprise exemption, pure B2B, disproportionate burden: when your shop is truly exempt from the accessibility obligation – and when the misconception gets expensive.