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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

13 min read

GPSR in Online Shops: Mandatory Info & Legal Safety

Since December 13, 2024, the GPSR requires four mandatory details per product listing. Here is how to implement them cleanly in Shopware and minimize warning-letter risk.

11 min read

Model Context Protocol: Open Your Shop to AI Agents

The Model Context Protocol is becoming the standard through which AI agents talk to software. How an MCP server opens your shop to agents on your terms, instead of being scraped.

12 min read

AI Shop Analysis: Spot 2026 Conversion Killers Fast

Beyond gut feeling: an AI-driven shop analysis checks product page, funnel and mobile against proven UX heuristics, finds conversion killers and sorts them by revenue impact. How the method works and what it delivers.

14 min read

Warranty Notice Obligation: Shopware Setup

Date of application 27 Sept 2026: an online shop must show the official notice on the legal guarantee prominently and unchanged. How we set it up with the core feature of Shopware 6.7.14.

11 min read

Guided Buying in the B2B Shop: Guided Purchasing 2026

Guided buying flags preferred products and suppliers and enforces procurement compliance without micromanaging staff. Here is how we map the control framework in the Shopware B2B component system.

12 min read

Measuring LLM Visibility: Share of Model for Shops

Share of Model, citation rate and AI referral conversion as reliable KPIs: how shops make their visibility in language models measurable and controllable.

10 min read

Agentic Checkout: Prepare Your Shop for AI Agents 2026

ChatGPT, Gemini and Perplexity increasingly add to cart themselves. How to operationalize product data, availability and checkout for the agentic commerce sales channel.

12 min read

Store API Caching: Fast Headless Shops 2026

From Shopware 6.7, Store API endpoints are cacheable. Avoid N+1 problems in Nuxt, set client caching correctly and use stale-while-revalidate.

11 min read

Shopware 6.7.11: Vite Dev Server and Twig UX

The June 2026 release modernizes the classic storefront: a Vite dev server without a proxy, Twig UX components, theme values as native CSS custom properties and a global window.Shopware event system. What it means for your theme.