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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

12 min read

Customer-Specific Catalogs in B2B Shops 2026

B2B internet trade in Germany stands at EUR 509 billion. How Customer Catalogs let you tailor assortments, roles, and prices per customer account.

13 min read

EU Data Act for IoT Shops: Design Duties Since 12 Sep 2026

Since 12 September 2026 the EU Data Act has obliged manufacturers and retailers of connected products to design-by-default data access rights. Practical guide for IoT shops.

13 min read

Google AI Mode 2026: Traffic Strategy for Online Shops

AI Overviews appeared in 18% of the Google searches studied; with an AI summary only 8% clicked a result (Pew Research Center). What shops need now.

13 min read

SEPA Instant Payments: mandatory for online shops in 2026

EU Regulation 2024/886 makes SEPA Instant Payments mandatory: 10-second transfers, VoP, fee parity. What online shops need to implement in 2026.

13 min read

Shopware Frontends with Vue/Nuxt: Composable UI 2026

Why many Shopware merchants in 2026 replace the classic Twig storefront with a Nuxt 4 frontend based on Shopware Frontends – and how to pull off the migration technically and economically.

13 min read

Programmatic SEO for Shop Category Pages 2026

Programmatic SEO turns one template into thousands of unique category pages. With AI data enrichment, structured data and E-E-A-T signals, scaling becomes sustainable long-tail traffic – without crossing the line into scaled content abuse.

13 min read

Withdrawal Button Shopware June 2026: Technical Setup

A button in the footer is not enough: a two-step flow with data entry and confirmation is required. The technical implementation in the shop, from labels to form and receipt.

15 min read

Marketing Attribution 2026: Multi-Touch After Cookies

Last-click alone no longer holds in 2026: how to build multi-touch attribution with first-party data, server-side tracking, DDA, MMM and incrementality.