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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

13 min read

PHP 8.5 in Shopware: Migration from an Agency View 2026

PHP 8.5 has been available since November 2025. How agencies orchestrate plugin audits, test patterns and staging rollouts cleanly.

11 min read

JSON-LD in Shopware 6.7.9.0: Migrate Schema Cleanly

Shopware 6.7.9.0 switches the storefront from Microdata to JSON-LD. We show required fields, new schema types and a clean migration path without SEO risk.

13 min read

PIM Strategy 2026: Product Data Sovereignty for Shops

How a PIM strategy goes beyond implementation basics: governance, attribute modeling, taxonomy sovereignty and syndication as a competitive advantage.

11 min read

Dynamics 365 Business Central & Shopware Integration 2026

The ERP owns customers, items and prices, the shop sells. Integrations rarely fail on the protocol but on ownership and error handling. This article covers the cut, the routes and operations.

13 min read

Semantic Product Search 2026: Vector Search for Shops

Vector embeddings, HNSW index and cross-encoder reranking take product search to a new level. Technical deep-dive with benchmarks.

13 min read

Edge Caching for Shopware: Global Performance 2026

Reverse HTTP cache, ESI fragments and cache tag invalidation measurably reduce Shopware TTFB across every target region.

14 min read

EmpCo Info Duties: Date of Application Sep 27, 2026

The EmpCo Directive (EU) 2024/825 adds to the information duties in online retail: repairability score or producer information on repair, minimum period of software updates, environmentally friendly delivery options, the harmonized legal guarantee notice and the GARAN label. Germany transposed it with BGBl. 2026 I No. 28 (EGBGB) and No. 43 (UWG); the date of application is 27 September 2026. This article shows which information is needed when and how a Shopware shop delivers it from producer data.

12 min read

Generative Engine Optimization for Shops: AI Visibility 2026

AI Search converts 23× higher than organic – but only if your products are cited. What structured product data, third-party signals and llms.txt really mean for shops.

14 min read

ZUGFeRD Credit Notes & Cancellation Invoices: Compliance 2026

Cancel, credit or correct? Three documents, three BT-3 codes – how to map ZUGFeRD-compliant cancellation documents in a GoBD-clean Shopware workflow.