Customer Lifetime Value: How to Calculate and Grow 2026
How to calculate customer lifetime value in your online shop, forecast it with BG/NBD and grow it through repeat purchases, personalization, loyalty and win-back campaigns.
Blog – Page 21 of 32
Insights on e-commerce, web development and digital solutions
In plain words: what is this page about?
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
Punchout Catalogs: OCI & cXML for B2B Shopware Shops
Large purchasing departments order from inside their own system. How a punchout catalog builds the bridge, which protocols are involved and where such projects tend to get stuck.
Express Checkout 2026: One-Click Payment in Your Shop
70.22 percent of carts are left behind. Here is how to introduce express checkout in Shopware and WooCommerce – with Apple Pay, Google Pay, Wero and passkeys.
Image SEO 2026: WebP, AVIF and Alt Text for Stores
Images are the LCP element on 68% of mobile pages. Use WebP, AVIF, alt text and image CDNs to win more rankings and conversions in your shop.
Voice Commerce 2026: Voice Control in Online Shops
Among companies that use artificial intelligence, **42%** rely on speech recognition and **34%** on technologies for generating natural language (Federal Statistical Office). This article sorts the documented figures on voice search, accessibility, data protection and checkout, and shows what an online shop can realistically implement.
WooCommerce Performance and Scaling Optimization
A shop that runs smoothly with a handful of visitors can buckle under load. Where the bottlenecks sit, which levers actually work and how to measure the gain afterwards.
Cross-Selling for Online Shops: Increase Order Value
Cross-selling is a lever in e-commerce for increasing average order value without having to acquire new customers.
UX Design for Online Shops: Boost Conversion
Between interest and order sit many small hurdles that nobody on the team notices any more. Which principles clear the path and how to evidence the effect in your own shop.
E-Invoicing 2026: What Online Shops Need to Know
The transition period for issuing invoices is running out – here's how to prepare your online shop, choose between ZUGFeRD and XRechnung, and meet the requirements of German VAT law.