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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

9 min read

BNPL Regulation 2026: How to Keep Payment Options Compliant

The new EU Consumer Credit Directive also covers BNPL offerings, applicable from November 20, 2026. What online retailers need to know about compliant payment integration.

12 min read

Google Discover Optimization for Online Shops 2026

How online shops leverage Google Discover as a traffic channel and achieve feed visibility with the right content strategy – practical guide 2026.

10 min read

Shopware 6 PHP 8.5 Migration: Performance Boost Guide 2026

How to migrate your Shopware 6 shop to PHP 8.5 and measure the effect before and after – with compatibility check, measuring points and checklist.

10 min read

Green Claims 2026: Environmental Claims in Your Shop

The Green Claims Directive has been on hold since June 2025. What binds you is the EmpCo Directive: start of application 27 September 2026, with no grandfathering.

14 min read

AR in E-Commerce 2026: Augmented Reality Guide

Seeing a sofa in your own living room, trying on glasses digitally: AR moves the buying decision forward. This article sorts WebAR, spatial product models and virtual try-on by effort and benefit.

12 min read

E-E-A-T for Online Shops: SEO Trust Signals 2026

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness and is Google's central quality framework for evaluating web content.