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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

7 min read

Conversion Rate Benchmarks for Online Shops 2026

How does your online shop compare? Which 2026 figures are actually documented, what follows from them and how to measure your own rate properly.

7 min read

Composable Commerce: Modular Shop Architecture 2026

Why modular shop architecture is shaping e-commerce: MACH as the foundation, best-of-breed instead of a monolith and the incremental path from platform to building blocks.

8 min read

Social Commerce: Shop Integration for More Revenue 2026

Buying increasingly happens where people scroll. How catalog, inventory and checkout interact with social channels and which obligations come with connecting them.

7 min read

B2B Pricing Strategies in E-Commerce 2026

B2B prices are often managed in spreadsheets instead of the system. How to boost margins with individual conditions, tiered pricing and AI optimization.

10 min read

EU Warranty Label: Notice and GARAN Label in the Shop

A uniform mandatory warranty notice is coming to the shop, plus the GARAN label for certain producer guarantees. Which variants exist, where they belong in the shop and how to maintain the display without touching every article by hand.

9 min read

Google Core Update March 2026: Recovery for Shops

Established brands and platforms gained visibility while interchangeable comparison sites lost ground. Here's how to develop a systematic recovery strategy for your online shop with E-E-A-T, CWV, and structured data.

9 min read

Shopware 6 Multistore: Manage Multiple Shops Centrally

How to use Shopware 6 Sales Channels to manage multiple brands, B2B and B2C shops, and international storefronts from one central administration.

8 min read

AI-Powered Product Search: Setup Guide for Online Shops

How AI-powered product search with semantic understanding boosts conversion rates and why traditional keyword search is no longer enough.