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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

12 min read

Google Spam Update March 2026: Online Shop Analysis

The shortest spam rollout on Google status list targets mass-produced content and AI-generated PBN networks. Here's how to protect your online shop from ranking losses and identify risks early.

12 min read

Product Configurator for B2B Shops 2026

Many B2B buyers prefer to configure products themselves. How a product configurator raises conversion, reduces order errors and shortens the sales cycle.

12 min read

Optimizing Performance Max for Online Shops 2026

80% of people in Germany search online for information about goods (Federal Statistical Office). How to set up Performance Max for your shop: feed requirements, asset specifications and mandatory disclosures.

16 min read

Fraud Detection in Online Shops: Threat Picture 2026

Reported payment fraud in the European Economic Area reached EUR 4.2 billion in 2024 (ECB/EBA). This article sorts the five fraud patterns that hit online shops and shows which protective measures can be evidenced legally and technically.

15 min read

Customer Retention in E-Commerce: Loyalty Strategies 2026

Reach is bought at a high price and lost again after the first order. How a loyalty program is structured, which data it needs and which rules apply to points and member benefits.

14 min read

CRM Integration for Online Shops: Centralize Customer Data

How CRM integration unifies customer data from your shop, ERP, and marketing tools into a central platform to help increase revenue.

10 min read

Structured Data for Online Shops: Schema.org 2026

Search engines and assistants should not have to guess products, prices and ratings from body copy. Which types a shop needs, how they connect and where the markup tends to fail.

11 min read

Product Videos in Online Shops: Setup and Requirements

Only 7.7% of desktop pages embed a video at all (Web Almanac). What a product video needs technically and which requirements apply.

7 min read

Email Marketing Automation for Online Shops 2026

Automated emails are triggered by behavior and therefore hit the right moment. Which flows pay off first, how they interlock and which legal requirements come with them.