Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
In an analysis of 23 million internal links, well-linked pages received roughly four times as many clicks from Google Search as weakly linked ones. Yet a well-planned link architecture can increase organic traffic by up to 24% and noticeably improve crawl efficiency.
Buyers who know their item numbers by heart do not want search results and detail pages. How quick entry, list upload and reorder lists shorten the path to the cart for regular customers.
Google increasingly evaluates how comprehensively a site covers a topic. Sites that cover a topic in full and link it cleanly get found more readily than sites relying solely on individual pages and backlinks.
Despite a record EUR 83.1 billion in revenue, margins in German e-commerce are under massive pressure. How online retailers can secure profitability in 2026.
Server-side tracking for Google Ads recovers lost conversions and measurably improves ROAS. Setup guide, Enhanced Conversions, and GDPR-compliant architecture.
Missing attributes, empty descriptions, wrong categories: AI data enrichment completes and standardizes product data automatically – the basis for GPSR disclosures and the digital product passport.
19% of online shoppers abandon checkout because they don't trust the site. Which trust elements actually convert and where they belong.
Only 43% of all websites pass all Core Web Vitals (incl. INP). Learn how to optimize your online shop's interactivity and increase conversions.
How to systematically design the post-purchase experience to turn one-time buyers into repeat customers: 7 touchpoints, email sequences, cross-sell strategies and measurable retention KPIs.
Larger targets, terms explained, input help, clear focus, no time limits
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