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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

12 min read

Multi-Currency: International Shop with Local Prices

Local prices instead of foreign currency: how to handle exchange rates, price rounding and per-country tax in Shopware to reduce cross-border cart abandonment.

12 min read

Accessibility overlays: why widgets fail under BFSG

Embed one script and be accessible, that is what overlays promise. This article shows why the barriers underneath remain and which work has to happen in the code itself instead.

12 min read

Web Push: Retention Without Third Parties

Web push notifications bring visitors back to your shop – without requiring an installed app and without handing data to third parties.

12 min read

Avoid Dark Patterns: A Fair Checkout in 2026

The pre-ticked box brings short-term revenue and long-term trouble. Which checkout patterns count as misleading, what works instead, and how to review your own process for fairness.

8 min read

Product Bundles & Set Articles: Boost Order Value

Product bundles and set articles are among the most direct levers in e-commerce for increasing average order value (AOV) – without acquiring new customers.

12 min read

Gift Cards in Shopware: Revenue & Customer Loyalty

Gift cards bring liquidity before the service, incremental revenue on redemption and new customers. How to implement them cleanly in Shopware.

11 min read

Serverless & Edge Functions for Online Stores 2026 Guide

Just 100 ms of latency costs up to 7% in conversions (Akamai). Edge functions start in under 5 ms instead of 100 ms to over a second (byteiota). How serverless and edge bring personalization, A/B testing, API glue, and images closer to users.

12 min read

CMS Migration: From Legacy to a Modern System 2026

A system switch puts hard-earned visibility at stake: 66.5% of links to the sampled websites have been dead since 2013 (Ahrefs). How to switch CMS with a content audit, redirect strategy, and phased rollout without losing your SEO substance.