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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

9 min read

Pricing Psychology: Price Display That Converts

How to boost conversions with psychologically optimized price display: charm pricing, anchoring, decoy effect and tiered pricing in practice.

12 min read

Shopware Rule Builder: Pricing Rules and Promotions No-Code

Prices and promotions can be tied to conditions without writing a line of code. How rules are built, how they nest and where the pitfalls hide when several apply at once.

12 min read

EDI Integration: Automating Order Processes in E-Commerce

Without EDI, 60 percent of B2B transactions are affected by data anomalies (Commport). How B2B merchants use EDIFACT, X12 and API hybrid to automate order processes and shorten the order cycle.

11 min read

AI Image Generation for Product Photos in E-Commerce 2026

Traditional product photography ties up studio, staff and post-production. AI image APIs generate an image from just a few cents – this guide covers workflow, quality standards and labeling duties.

12 min read

HTTP/3 and QUIC: Performance Upgrade for Shops 2026

HTTP/3 with QUIC integrates TLS 1.3 into connection setup, removes head-of-line blocking at the transport level, and measurably cuts latency.

10 min read

Google Consent Mode Update June 2026: Act Now

Since June 15, 2026, new rules have applied: for GA4 properties linked to Google Ads, Consent Mode alone controls the collection of Google Ads cookies and IDs, according to Google. Shops that have not adapted their Consent Mode setup risk gaps in remarketing and conversion data.

15 min read

Shopware Shopping Experiences: Page Builder without Code 2026

How Shopware shops use the Shopping Experiences page builder in the Community Edition – sections, blocks, slots and custom blocks via plugin or app, plus updates from Shopware 6.7.0–6.7.5.

14 min read

AI Ticket System 2026: Customer Service Automation

Between inbox and reply sits more than a language model: classification, retrieval, escalation. This article shows the pipeline behind the scenes and the metrics it has to answer to.

13 min read

Cross-Border VAT for Online Shops: OSS, IOSS and ViDA 2026

EUR 10,000 distance-sales threshold, EUR 150 IOSS limit – master EU cross-border VAT, the BZSt procedure and the ViDA roadmap to 2030.